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Is a day at the races the right track for Corporate Hospitality?
We are delving into the age-old question of “What’s the best corporate hospitality experience to take clients?”. As a CEO or sales director, you could take your clients to the theatre, dinner, or enjoy any sporting clash. But one option that stands out is a day at the horse races! With its unmatched betting atmosphere and long-standing history as an English pastime, what better way to show off your company’s hospitality than a long day at Cheltenham Festival or Epson Derby? Let’s explore why horse racing might be just the ticket for your next corporate event.
“Any horse can win on any given day” Angel Cordero Jr.
The Experience
Horse racing has been around since Ancient Greece and is perhaps most associated with The United Kingdom, where it has become a symbol of class and sophistication. Every season, racecourses throughout England come alive with jockeys dressed in bright colours, fans dressed in their finest frocks, Totes and bookies dishing out odds and Guinness and champagne flowing. It’s an atmosphere that can’t be found anywhere else. Clients and colleagues alike are bonded through the sheer chance of winning or losing on a horse.
Choosing to watch trackside or at your table, each and every race guarantees to bring someone to their feet through joy or pain. Followed by long gaps between races in which rapport can be built, with the social lubricant of commiseration to help the day run smoothly. Any good hospitality is guaranteed to bring a celebrity tipster at the very least, giving your clients that exclusive feeling. And the plethora of celebrities that frequent the races gives clients the chance to have a truly memorable experience.
“The majesty, the tradition, the thrill and fashion. Everything is about pure class and a fantastic way to strengthen and maintain client relationships.” Neil Mordi, hasta World
Potential Pitfalls
It is hard to go wrong with the races. However, managing expectations is the best way forward:
- Be aware of guests who are avid racegoers. Those who take it incredibly seriously may not enjoy the day.
- Make sure your transport plans are watertight. Nothing ruins a day like a poor plan to get back home from the countryside. Especially if any of your guests go… over the top.
- Dress for all conditions. Most courses are in exposed areas that can experience all four seasons in an afternoon.
hasta’s Conclusion
Whether you’re looking for a unique way to reward employees or impress potential clients, horse racing is sure to do the trick! From its storied history as an English pastime to its exciting atmosphere and top-notch amenities (not to mention how fun betting on horses can be!), there are few places better suited for corporate hospitality than a day at the races! So if you’re ready for an unforgettable experience and fantastic ROI, then get a day at the races booked.
Ready to join us for some upcoming races?
Aintree Grand National: April 13-15
Cheltenham Festival: March 12-15 2024
On Key
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